Technology recently rolled out
a multi-level education initiative to kick-start rapid adoption of
its SSD drives, amongst corporate and end-consumers, in India. As a
first step, the company conducted a corporate education program at
Bengaluru, where IT heads from more than 20 leading corporate houses
were invited to a detailed demonstration of Kingston SSD
applications, its benefits and were given away free units of Kingston
V+100 96GB SSD's for testing in their own environment.
Kingston Solid State Drive (SSD) is a
non-volatile, flash-based data storage solution that offers an
alternative to the traditional hard disk drive (HDD). SSDs are
extremely stable and durable under rugged conditions. In contrast,
HDDs have moving parts, which translate into increased probability of
mechanical failures and vulnerability to excessive shock and
vibration. SSDs offer several advantages over hard disk drives in the
areas of performance, reliability, power consumption and durability.
From an economic standpoint, the HDD may appear to be a more
cost-effective option because of its price tag. However, when
assessing the total cost of ownership (TCO), some environments would
prove SSD to be a more practical and advantageous data storage
Going forward, Kingston has also drawn
up an array of marketing programs to educate the storage reseller/SI
channel and enterprise customers, across the country, to educate them
about using Kingston SSDs as an ideal solution for:
Extending life of
desktops/notebooks-Kingston SSDNow V100 is perfect for home users,
freelance designers and photographers, video editors, researchers,
administrators and educators, and anyone who travels for their job. It
is built with no moving parts to provide durability and reliability and
meet the needs of professionals in the office or on the road.
Video on Demand-While video is
sequential, large reads where HDDs would be strongly recommended is now
affected by Video on Demand (VoD). VoD may have multiple sources
attempting to access a single file simultaneously. SSDs offer
significant advantages here due to low latency and higher I/O speeds.
Incorporation of Enterprise SSDs
into Storage architecture - The incorporation of Kingston SSDs into
enterprise storage architecture will enable the IT managers to meet the
high performance requirements for virtualization and cloud computing.
SSDNow V Series are a perfect
replacement for hard drives resulting in faster, more reliable
performance in laptops. SSDNow uses a standard SATA interface but,
unlike a regular HDD, is very rugged and built with no moving parts,
making it ideal for power users and road warriors who push the limits
of their notebooks. Other benefits include reduced power usage, less
noise and less heat generation.
“SSDs outscore HDD in speed and
reliability by a wide margin,” said Nidhi Sethi, sales director,
flash memory, Kingston India. “But the real barrier is the lack of
consumer awareness, especially amongst corporates, on where to apply
SSD drives in their IT environments. Our aim, through this
multi-level campaign, is to educate target audiences on multiple SSD
applications in modern day IT environments and to drive rapid
adoption,” Sethi added.