href="https://www.dqweek.com/kingston-appoints-digicare">Kingston,
one of the
leading designers and producers of memory products for desktops,
laptops, servers, as well as flash memory products, is focusing on
solid-state drives (SSDs), and is optimistic about its market
opportunities. With a focus on SSD business, the company has also
extended its reach and has partnered with Neoteric Infomatique for
its national distribution. The company is expected to penetrate into
tier-2 and tier-3 cities through this strategic partnership.
Speaking to The DQ
Week, Nidhi Sethi, Sales Director-APAC Business Division, India
said, that SSD is the new trend, and it is expected to replace hard
drives. “We are coming up in a big way in the SSD market, and are
looking at SI partners. India is a price-sensitive market, and as of
now we do not have any organized channel for this business,” she
said. Speaking on SSD benefits, Sethi said,"It offers faster
speed, saves energy and facilitates reliable data.”
The company operates
through four NDs, including Compuage, Avnet and Sreepati Computers,
and has close to 15 SI partners.
Kingston offers a complete
range of SSDs for servers, workstations, desktops and laptops, and
serves system builders, consumers, enterprises and SMBs. With SSD
range, the company is aiming to garner growth and achieve the
leadership position in Indian market. Neoteric has been already
driving Kingston's DRAM business. Kingston is projecting a six
percent growth in SSD business by December, 2011.