Kingston partners with Ingram Micro

Kingston Technology announced the
appointment of Ingram Micro India, the largest IT broadline
distributor in India, as one of its national distributors for its
DRAM business in India. Ingram Micro has been one of Kingston's
supportive distributors in APAC region, including Australia,
Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand,
and Vietnam. Being a close and long-term channel partner, now Ingram
Micro continues to give its full support to Kingston in the Indian
market. This partnership between Kingston and Ingram Micro India aims
to increase Kingston's DRAM market share in India and the product
availability to its consumers. Many DRAM players are competing in the
India market, due to its big potentials and large local demands. As
one of the top independent memory module maker in the world, Kingston
is committed to offer top-rated, reliable memory products to the
Indian consumers, expecting to bring the most pleasant experience for
local consumers. Since Ingram Micro is a renouned IT broadline
distributor in India, local consumers will be able to purchase
Kingston's full-line of DRAM memory products through its extensive
distribution network. "As the leading technology
distributor in India and around the globe, Ingram Micro has all the
requisite expertise and experience to help us build up a strong
footprint for our DRAM products in India. We have chalked out an
aggressive sales plan with Ingram Micro to leverage on their channel
relationships and network, creating a strong channel pull and having
end-user connect to our offerings. The partnership will facilitate
Kingston to grow our market share in India; in addition, Kingston's
loyal consumers would be able to get their desired, preferred DRAM
module products more easily from now," said Scott Chen, VP-APAC
Region, Kingston Technology. "Kingston is a key vendor partner
for Ingram Micro worldwide and we are pleased to extend this
relationship to India. This represents an excellent business
opportunity for our large reseller base who can expand their
portfolio through addition of market leading Kingston products. Our
extensive distribution infrastructure in India will help realize
mutual business potential for Kingston and Ingram," said
Shailendra Gupta, Sr EVP and President-APAC, Ingram Micro Asia.