Kerala: Asus in ICU?

Situation is getting tough for Asus in God's own country, Kerela. The vendor is repeatedly facing issues from all sides of the walls as many of the partners are peeved with the service provided by Asus in Kerala. Asus has not just gained the enmity of few partners, but even the associations.

The Computers Dealers Association of Trivandrum had recently called for a meeting with all the distributors and the service issue of Asus was raised. G Gokul, president, and SK Harikumar, secretary of the association and other members, participated in the meeting held at Trivandrum. Various issues of Asus in terms of service, replacement, etc, were taken into consideration and the meeting was conducted as an initiative to improve the service. "The dealers are most affected by Asus as they have to sell a huge volume of motherboards on, sometimes, a very less margin of Rs 10 to 15. However, Asus is not realizing the pain of the end dealer," said Harikumar.

AKITDA (All Kerala Information Technology Dealers Association) has given a final warning to Asus. "This issue has been for a long time; however, there has been no response from the vendor so far. Recently, we had a meeting with the top officials of Asus and we have been assured of service

centers in 16 locations across the state," said Suresh Babu, state president, AKITDA. It is learned that Asus has asked for time till October 20 for sorting this issue on a permanent basis. "We are waiting for Asus to sort this issue. If Asus fails to do so, we will definitely ban the product," Babu concluded.