Kaspersky India gung-ho about the enterprise segment

Kaspersky India, one of the leading security solution providers, recently announced the availability of Kaspersky Open Space Security Suite and Kaspersky Security Center, the latest launches from the company. Theses are the major announcement by the company in the last 4 years. Further, the company has now roped in Sachin Tendulkar as its brand ambassador, and the company is working towards improving its presence in the enterprise segment. With these launches the company now intends to increase its thrust into the enterprise segment along with consumer market where they have a strong presence. Gun Suk Ling, director, corporate sales, Kaspersky Lab APAC said, "This launch is a major achievement for us as with these products now we have the capacity to cater to the enterprise segment. From now on, the enterprise business will be our top priority, however, this does not mean that we are not going to be focusing on consumer market. In the coming months, we plan to go aggressive across all segments. Our partners now have the opportunity to offer solutions to any size of business from one user to a large enterprise."

Mail and web security have predominantly been the core expertise areas for Kaspersky Lab. Ling said, Kaspersky India gung-ho about the enterprise segment "We are definitely going to gain mindshare and marketshare soon as we are one of the few companies who are passionate about security. All our solutions are developed internally. Also, we have a strong team of 800 people in R&D, who are constantly working to fi ght threats and develop solutions for the same. We understand our consumers very well and our solutions only offer what is required by the consumers. We don't bombard them with hundreds of option, many of them won't be of any use." On the channel front, the company has plans to add more channel partners.

As of today, the company has about 500 partners who are supported by 4 distributors in India. However, the company now is seeking out partners who have the expertise in security selling to enterprises. Ling said, "We are extremely strong in SMBs, and now we want to bring Kaspersky into enterprise segment. We are building a strong channel base in the country to cater to the needs of this country. India is a very important region for us, so we intend to put all efforts to tap the opportunity in this market." As of today, Kaspersky Lab APAC spends 40% of its allocated capital into India market. If India region achieves its target, it will become the second largest revenue contributor in the APAC egion. Currently, it is on the third position.