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India, one of the leading
security solution providers, recently announced the availability of
Kaspersky Open Space Security Suite and Kaspersky Security Center,
the latest launches from the company. Theses are the major
announcement by the company in the last 4 years. Further, the company
has now roped in Sachin Tendulkar as its brand ambassador, and the
company is working towards improving its presence in the enterprise
segment. With these launches the company now intends to increase its
thrust into the enterprise segment along with consumer market where
they have a strong presence. Gun Suk Ling, director, corporate sales,
Kaspersky Lab APAC said, “This launch is a major achievement for us
as with these products now we have the capacity to cater to the
enterprise segment. From now on, the enterprise business will be our
top priority, however, this does not mean that we are not going to be
focusing on consumer market. In the coming months, we plan to go
aggressive across all segments. Our partners now have the opportunity
to offer solutions to any size of business from one user to a large
enterprise.”
Mail and web security have
predominantly been the core expertise areas for Kaspersky Lab. Ling
said, Kaspersky India gung-ho about the enterprise segment “We are
definitely going to gain mindshare and marketshare soon as we are one
of the few companies who are passionate about security. All our
solutions are developed internally. Also, we have a strong team of
800 people in R&D, who are constantly working to fi ght threats
and develop solutions for the same. We understand our consumers very
well and our solutions only offer what is required by the consumers.
We don't bombard them with hundreds of option, many of them won't
be of any use.” On the channel front, the company has plans to add
more channel partners.
As of today, the company has about 500
partners who are supported by 4 distributors in India. However, the
company now is seeking out partners who have the expertise in
security selling to enterprises. Ling said, “We are extremely
strong in SMBs, and now we want to bring Kaspersky into enterprise
segment. We are building a strong channel base in the country to
cater to the needs of this country. India is a very important region
for us, so we intend to put all efforts to tap the opportunity in
this market.” As of today, Kaspersky Lab APAC spends 40% of its
allocated capital into India market. If India region achieves its
target, it will become the second largest revenue contributor in the
APAC egion. Currently, it is on the third position.