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solutions vendor,
Computing recently launched its K7VH program (K7
VirusHunters Program). The program is designed to engage and motivate
channel partners with various rewards, recognition and knowledge
sharing to overcome problems, while on the field, regarding security
software.
VirusHunters is touted as a unique program wherein partners gain
monetary benefit by being associated with K7. It is targeted towards
partners who play the last mile connectivity and reach the end
consumers. The key objective is to empower partners' engineers to
provide a complete security solution to their customers by imparting
adequate amount of knowledge on worry free computing-make partners
self-sufficient and independent to perform duty with minimal
escalation and support. The program will provide a platform to submit
unique problem and solutions, encountered in the security field.
“
took this direct route to meet the last mile channel partners, who
play an important role in influencing and suggesting the right
solution to their customer. We believe in long-term sustained
relationship with our partners and want to equip them with technical
expertise to help them move a step ahead,” said S Srinivasan,
Senior VP-Sales and Marketing, K7 Computing. “This program would
definitely help us to strengthen and build loyal last mile partners
for mutual benefit. It is a win-win program for both of us." And
very recently, K7 Computing has been spotted as one of the top two
emerging IT brands along with Intel in the Indian market, according
to a recent survey done by AdEx India-a division of TAM Media
Research.
is the research report on media presence of the leading brands in
Indian market for the period of January-June 2010. As per the AdEx
India's report, K7 is spotted in the leagues of Intel, HCL, Cisco
and IBM and ranked among top five brands for the same period with 5
percent of share of voice. Also, the report rated K7 as one of the
top emerging IT brands in India. This gives the overall dimension of
K7 in the minds of media, market and real time marketing spends.
Adding further Srinivasan explained, “This is indeed a great mark
to be identified and compared with the leading IT brands like Cisco,
IBM, HCL and Intel. This emphasizes the way K7 brand is looked at
from the expert's perspective as well as brand K7's ambitious
business plan for the Indian market."