Jio MAMI ties up with Qube Wire for upcoming film festival

Jio MAMI 18th Mumbai Film Festival with Star will showcase films of all genres from around the world in Mumbai from 20th-27th October, 2016. For the second year in a row, Qube Wire has tied-up with the festival as a key partner.

"Qube is a pioneer in the digital cinema technology space and we are proud to be associated with the Jio MAMI 18th Mumbai Film Festival with Star. Qube Wire is a new service which gives filmmakers the ability to securely reach their content to over 130,000 cinema theatres globally," informs Sharmila Vasudevan, Regional Head, Marketing for Qube Cinema.

Qube Wire is a revolutionary service for distribution of DCPs (Digital Cinema Packages) and KDMs online in a secure, scalable and cost-effective manner. It helps remove the pain points of KDM management and DCP duplication and delivery while reducing costs across the board. Web-based management allows content owners and distributors to select theatres and send their content and keys securely. It efficiently handles content upload and management as well as long-term archival. Other patent-pending features include the ability to assign movie rights to specific territories and enforce multi-level approvals for KDM requests.

Qube Wire efficiently combines both online and physical delivery to make the service available over a wide region, while centrally managing data flow to ensure quick, secure and cost-effective delivery of content and keys.

A classic example of Qube Wire's success was when Kabali, Rajinikanth's movie pioneered the use of Qube Wire. Over 18,000 KDMs were issued worldwide for Kabali's release in over 3,500 screens across the globe in 38 countries across 2,400 sites. Kalaipuli S Thaanu, Producer of Kabali was amazed at the ease of use of the Qube Wire technology and how well Qube Wire handled a movie of the scale of Kabali's release.