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In line with its strategy
to increase its footprint in the market, Goa-based distributor
href="https://www.dqweek.com/jamsons-adds-toshiba-to-its-kitty">Jamsons
Computer has opened an exclusive showroom for Sony VAIO
recently. Jamsons will be responsible for the distribution of the
entire range of Sony VAIO laptops, play stations, walkmans and many
more products in the Goa market, starting from the month of June.
Speaking to The DQ
Week, Muzaffar Kadri, CEO, Jamsons Computer said, “We are
hoping to sell maximum units per month, and generate revenues close
to Rs 40-50 lakh. For the next 3 months, we will track our sales
closely and revamp our strategies. We are also looking at expanding
our products basket further and add a variety of other IT products to
strengthen our business.”
Depending on the success
of this showroom, the company will come up with more such showrooms
based on an exclusive concept with each vendor
“We
prefer to go for exclusive tie-ups with each vendor for retail
showrooms. We feel that these kind of exclusive retail outlets will
prove to be a mode for sustainability in the business in future,”
said Kadri.
Jamsons has a wide range
of options for setting up the IT infrastructure and they undertake
system maintenance with a team of 24 qualified engineers spread
across Goa. Elucidating more on the laptop market
said, that awareness on laptops has also increased over the years.
“The laptop market is growing at a fast rate because of changes in
the work life of consumers. As the need for anytime anywhere access
to information is increasing, sales of laptops are also increasing.
Other factors that are responsible for the hike in sales figure are
reduction in prices and affordability. Laptops prices are now almost
at par with the desktop computer prices. Also the duty-free import of
laptops as a personal baggage has helped a lot in increasing the
penetration level of the product among the consumer population,”
said. Jamsons will
be following the same go-to-market strategy for promoting this
product in the Goa market, as it is just an enhancement of its
product features portfolio and provide complete IT solution under one
umbrella.
Talking about the revenue
Kadri said, “DELL contributes 60% of profit for us and we expect
Sony to add on another 5-10% to our kitty. Investing Rs 20-25 lakh
for his product should definitely result in a good numbers for us.”