Jamsons to go exclusive for Sony

In line with its strategy

to increase its footprint in the market, Goa-based distributor

href="https://www.dqweek.com/jamsons-adds-toshiba-to-its-kitty">Jamsons

Computer has opened an exclusive showroom for Sony VAIO

recently. Jamsons will be responsible for the distribution of the

entire range of Sony VAIO laptops, play stations, walkmans and many

more products in the Goa market, starting from the month of June.

Speaking to The DQ

Week, Muzaffar Kadri, CEO, Jamsons Computer said, “We are

hoping to sell maximum units per month, and generate revenues close

to Rs 40-50 lakh. For the next 3 months, we will track our sales

closely and revamp our strategies. We are also looking at expanding

our products basket further and add a variety of other IT products to

strengthen our business.”

Depending on the success

of this showroom, the company will come up with more such showrooms

based on an exclusive concept with each vendor style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">.

“We

prefer to go for exclusive tie-ups with each vendor for retail

showrooms. We feel that these kind of exclusive retail outlets will

prove to be a mode for sustainability in the business in future,”

said Kadri.

Jamsons has a wide range

of options for setting up the IT infrastructure and they undertake

system maintenance with a team of 24 qualified engineers spread

across Goa. Elucidating more on the laptop market style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Kadri

said, that awareness on laptops has also increased over the years.

“The laptop market is growing at a fast rate because of changes in

the work life of consumers. As the need for anytime anywhere access

to information is increasing, sales of laptops are also increasing.

Other factors that are responsible for the hike in sales figure are

reduction in prices and affordability. Laptops prices are now almost

at par with the desktop computer prices. Also the duty-free import of

laptops as a personal baggage has helped a lot in increasing the

penetration level of the product among the consumer population,”

style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Kadri

said. Jamsons will

be following the same go-to-market strategy for promoting this

product in the Goa market, as it is just an enhancement of its

product features portfolio and provide complete IT solution under one

umbrella.

Talking about the revenue

Kadri said, “DELL contributes 60% of profit for us and we expect

Sony to add on another 5-10% to our kitty. Investing Rs 20-25 lakh

for his product should definitely result in a good numbers for us.”