iValue drives growth for partners

DQW Bureau
New Update


IValue InfoSolution announced three new technology sign ups and the launch of

four new services. These new additions round off iValue's offerings of products

and services. It now provides its partners with solutions through which they

will be able to address various requirements of their customers and maximize

profitable business along with helping them to acquire new ones too.

The additions on the product and solution front are Sophos for

anti-virus/spam solution with NAC and client Firewall, Watchguard for enterprise

firewall solutions from XTM & X Peak UTM series, and Symantec for entire range

of security and storage offerings, with a focus on business develop­ment at

Kerala, Gujarat, and upcountry markets of Maharashtra and Tamil Nadu.

The additions on the services front as part of value added service business

are wireless network security audit, software and application security

assessment, secure software development consulting, and application security



iValue's approach has been its three pronged go-to-market (GTM) approach,

which aligns each solution in different phases of 'Product Life Cycle

Evolutions' to the relevant GTM for opti­mized business delivery. iValue has

been able to double its revenue with every quarter since inception primarily due

to its GTM along with consultative approach at top 1,000 accounts using

'Customer Life Cycle Adoption' framework, despite dramatic changes in the

economic scenario.

“Our approach has been to understand customer business challenges and add

best of breed techno­logy offerings to address these challenges effectively.

This way, we add relevant and compelling offering to our portfolio, thus helping

our partners to maximize profitable business at each of their customers along

with helping them to acquiring new ones too,” said S Sriram, CEO, iValue


iValue's value added services GTM launched during March 2009 has been an

instant success with partners.