Trifin Technologies organized its first roadshow to showcase Altec Lansing
products for which it is the national distributor.
First among the many that Trifin has planned, the roadshow was parallelly
organized at three locations in the city. The shows will be driven through
partners with one partner pooling resources for one location.
The company has ensured that deliverables have reached partners to ensure
smooth functioning. It however has no fix on sales it expects to generate from
the exercise. "This is primarily a mindshare exercise," says Ashish
Agarwal, Director, Trifin Technologies. The event is timely because as a
relatively new entrant in the market, brand awareness of Altec Lansing products
is quite low.