IT retailers see sparkling Dhanteras and Diwali

DQW Bureau
31 Oct 2011
New Update


Every year during

Diwali time, market witnesses a huge demand for a variety of products

like jewelry, automobiles etc. Same is the case with the IT products,

this Diwali, Nehru Place IT market was completely packed with buyers

and customers. IT retail stores were flooded with offers and

discounts. Throwing light on the Delhi market, Ajaya Kumar of Park

Network pointed out that for a week, around Dhanteras and Diwali

time, the market picked up drastically. “Our retail stores sales

did phenomenally good business as compared to previous year. We have

noticed laptop sales of Sony and Lenovo have scored huge numbers.”

According to Sunil Narang, director, Elcom Trading, “Market has

seen some growth. Previous quarter (JAS) saw better numbers and even

during Diwali we did good sales. The demand for notebooks has gone


On the flip side,

Mahinder Aggarwal, president of Delhi based traders association ADCTA

said, “The market maintained a status quo. We failed to push sales,

owing to rupee weakening and tight supply chain. The pricing of IT

products were skyrocketing, wherein customers were looking for heavy

discounts. However we manged to gain sales with the sales of IT

hardware and peripherals.” In other cities like Jaipur and

Ludhiana, Diwali sales were more than partners' expectations.

Deepak Sharda, secretary, Jaipur based IT dealers association, RCTA

said, “Most of our members had seen bumper sales during Dhanteras

and Diwali days. On the whole, Diwali sales met our expectations,

laptops remained high on buyers' list.”

In some places,

partners did not seem to be banking on vendors' discounts and

offers, rather they came up with their own innovative schemes. For

instances, Ludhiana based Ankur Jain, partner, Royal Infovision said,

“We had sold more than 100 laptops on these 2 days. Although, this

year, none of the PC vendors rolled out any channel and customers

schemes. But, to push more sales, we had partnered with one of the

cinema multiplex and sold Ra.One couple movie tickets with the

purchase of every

laptop.” He also

added, “This year vendors were worried more for LFRs sales, that is

why their focus on small retailers were not much. Despite this, we

have done great business.” Moreover, large

format IT retail stores also witnessed high footfall and double digit

sales figures. These stores attracted customers while offering free

gifts such as silver coins and idols to attract consumers. Retail

reported a 25% jump in sales in the run-up to Dhanteras, driven by

high demand for LCD mobile phones and laptops.