IT Boom in Dehradun

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Dehradun, the capital of
Uttarakhand is positioned between the Himalayan foothills and the
Shivaliks. This town offers breathtaking scenery and is situated at
an altitude of 2,200 feet above sea level in the Doon Valley. It is
located between two of the most important rivers in India, Ganga and
Yamuna.

style="background: transparent none repeat scroll 0% 0%; margin-bottom: 0in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;"
lang="en-US">Dehradun has witnessed
growth in the last 20 years. The city is in middle of a commercial
and IT boom, which has increased by the establishment of Software
Technology Parks of India (STPI) and various SEZs that exist
throughout the city. The construction of Delhi-Dehradun four lane
highway is a boon to the city. It is expected that more economic
development will take place at a much wider scale in the city now.
Dehradun is the headquarter for ONGC, which is India's largest oil
company. Nitin
Jain, CEO, Dreamzcraft Info Solutions mentioned, "In the last
two months, style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">
the market trends
have shown a decline in sales as our business has a major reliance on
the education segment, which has registered a significant slowdown
this year. Unstability in HP systems has also lead to loss of many
major accounts." style="background: transparent none repeat scroll 0% 0%; margin-bottom: 0in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;"
lang="en-US"> style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">According
to
Arvind Mittal, CEO, Rans Electronics, "These days customers
need immediate delivery of products. They demand colorful laptops, as
these look more trendy and add to a style statement also."
Speaking about new trends in the market, Jain pointed out that the
trends seem to be more towards creating value for the business. They
have to be inclined towards giving valuable solutions to customers
rather than just selling clean boxes. These are more dependent
towards the consumer segment. According to Mittal, "Major
problems related to vendors are that there is no sales support.
Service issues corresponding to all the brands are very slow. The
customer is not ready to wait and the companies take a lot of time
with service repair issues." He further added, "We face a
lot of payment issues while dealing with the customers like, size="3"> style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">we
cannot
take cash as there is a risk of duplicate currency. We do not
accept cheques, because out of ten, three gets bounced. Also we
cannot take payment by credit or debit cards since our margin is not
even one percent, whereas the bank asks for two percent commission.
And giving away products on credit basis is practically not possible
as we are never sure that the payment will be made to us or not." color="#000000"> style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">
Mittal
further added, "Brands like Dell, Lenovo, HP, HCL and Acer are
the top selling brands. These are gradually capturing the market."
According to Jain, "Top selling products in the market are
c
laptops, a style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">nti-virus
solutions."