The DQ Week Exclusive : ISODA to expand horizons in Andhra Pradesh

Infotech Software Dealers Association (ISODA) has planned to increase its head count in Andhra Pradesh. Speaking to The DQ Week, Sudarshan Ranganathan, VP, ISODA, said, "Hyderabad is one of the fastest-growing markets with a lot of established partners, hence it is imperative for us to have a big representation."

Initially, ISODA is planning to concentrate only on Vizag. To increase the channel strength, the association is planning to make references of the existing members, and increase the member base in Andhra Pradesh. Sudarshan also added "We are already on the path of increasing the members."

Sudarshan also said that currently there are 6 members from Andhra Pradesh and by the end of the year, the association will double it. It has also to be noted that last year, due to uncertainty in the political space, the amount for the government projects given to the solution providers were not reverted. However, the penetration of a national forum helps the SPs in the state during the political uncertainty situations.