Iomega expands India footprint

pricing this at around $399 which is almost half the cost of the existing
storage tapes that are available in the market today," he added.

As for the plans to tap new categories for its products, the company is
planning to market its products in three different markets-tape replace-ment,
backup and archival solution market for SME and the desktop backup market as
well.

"With the government pushing the PC penetration agenda, desktop segment
is going to be really exciting in this region. We would be moving with the
market dynamics in this region and we would go towards the extent of tying up
with PC manufacturers for bundling our products-if the market conditions
demand it," informed Yong.

Presently, the company is working with three national distributors-Ingram
Micro, Neoteric and Tech Pacific to sell its product range in the region.
"There are about 70 channel partners that work under these distributors and
we plan to increase this number to 100 by the end of March 2005. This expansion
is being done keeping in mind our increased focus towards the SME segment and
the new segments that would be targeted as part of this," he added.

Currently, Iomega Cor-poration's B2C (business to consumers) sales of its
products such as ZIP drives, external hard discs, DVD writer and external floppy
drives, constitute about 80 percent of the sales in India. The remaining 20
percent are generated from B2B segments such as REV and NAS (network attached
storage).

(CyberMedia News)