Intex to expand its service center

Intex Technologies is in the process of expanding its service centers across
the four regions and is coming up with its second regional service center in
Ahmedabad in the next two months. The new center will look after the western
market. Later the company plans to move to New Delhi and Kolkata and open
service centers there too. Intex is also increasing the number of its service
centers to 200 from the current 97, thereby adding over 100 centers by the end
of FY 2008-09.

Intex will be investing Rs 3.5 crore on its service and support strengthening
process.

70 percent of the up-coming service centers will be owned by the partners and
the remaining 30 percent will be company owned. By decentralizing the service
centers, Intex is aiming to provide hassle free service and support issue to all
corners of the country especially in the B and C-class cities.

“Our main objective is to offer smooth and hassle free service and support to
the end-customers throughout India. As we have robust presence in the B and
C-class cities, where the service is still an issue for the end-users, we want
to eliminate that factor and provide qualitative sup­port,” shared Krishna Verma,
VP-Service Opera­tions, Intex Technologies.

Stating further on the service centers expansion plans, Verma explained that
as Intex has expanded its product range over the last few years it was
imperative to revamp the service and support zone so that the customers build
loyalty over the brand.

“If the service is not in place, it becomes difficult to gain trust and
loyalty among the end-users as well as the channel partners,” he added.

According to an Intex official, the company is eventually planning to
decentralize the power of operation by setting up four head offices in different
zones and the regional operation will then be handled by the respective
locations.

Currently, the company has 97 service centers across the country out of which
62 are company owned and 35 by the franchisees.

Once the service centers are set-up, Intex will impart training to its team
as well as the channel partners who will have franchisees for the service
centers.