Intex holds Summer Carnival

Intex conducted a “Intex Summer
Carnival” campaign, which was held at five malls across Delhi and
NCR from May 22 to June 27, 2010.

The campaign aimed at enhancing brand
awareness giving the consumers a complete touch and feel experience
of varied products, under brand Intex, along with some fun-filled and
uproarious activities.

The activity was held in weekends. The
display had an appealing stage with vibrant colors and design of
Intex mobile phones, multimedia speakers, DVD players, desktops, LCD
monitors and headphones at the center of the following malls: Shipra
Mall (Ghaziabad, Uttar Pradesh), Great India Place (Noida, Uttar
Pradesh), Pacific Mall (Anand Vihar, New Delhi), City Square Mall
(Rajouri Garden, New Delhi) were amongst the four malls covered
under the campaign at Delhi/NCR. The activity was also done at
Westend Mall, Ludhiana, Punjab.

Adding a dash of glamor at the event in
Shipra Mall, Femina Miss India and Gladrags participants of
style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">yesteryears
sashayed down
the floor holding Intex products in hand. People did not seem to get
enough of the games and contests, which were conducted.

The events also aimed to push sale at
the traditional channel partner counters in the vicinity. Such
counters received full support through point-of-sale activations.