Intex forays into smartphones; launches Aqua

Intex Technologies forayed into smartphones category in India with the launch of its first android phone- Intex Aqua 4.0. Available at an unmatched price of Rs 5,490, the phone has been designed in mind the needs of urban and semi-urban students and young professionals.

Diversifying into a new product category, Sanjay Kumar, GM, mobile business, Intex Technologies (India) said, "We have been in the mobile business from the last 5 years and hence offering smartphones is a natural progression in growing our product portfolio in the country. While smartphones are mostly used by urban population, our market survey has established the huge demand in smaller cities and towns. We at Intex are geared up to offer best of the smartphones. Aqua 4.0 is one such offering which has a host of bundled applications and features that make it an ideal choice at a pocket-friendly price for youngsters."

"Spurred by the market demand, Intex is planning to launch 5 new models of smartphones in the next few months," he added.