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Intex to expand channel base by 30% in FY13

For the partner expansion strategy, Intex is now primarily focusing on South region, some untapped regions of West Bengal, Orissa and some regions in the northern part of the country

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Focusing to increase its market share in deeper pockets of the country, Intex Technologies, the IT hardware manufacturer, has decided to increase its channel base in top tier-2 regions. "To enrich our product distribution base in India, we have sketched out a plan to identify new channel partners with good networking and deeper penetration in the Indian market. We would be increasing our partner base by about 25-30% in the next financial year. And for this, we would be primarily focusing on B category cities with more dedicated and qualified channel partners, to enhance the after-sales service and channels support," said Vikram Kalia, GM, products (PC and peripherals), Intex Technologies.

Currently, there are about 20,000 channel partners with the company. For the partner expansion strategy, Intex is now primarily focusing on South region, some untapped regions of West Bengal, Orissa and some regions in the northern part of the country. According to the company, the channel partners were informed about new innovative products recently launched by Intex and the sales are routed through its existing channel network comprising distributors and dealers spread across the country. "Intex as a brand has been growing beyond computer peripherals. And, as per our marketing strategies, the channel partners would be shared the business plans and action plans on the go-to-market strategies with all range of our products," said Kalia.

Valuing the support of its channel partners in its steady performance and intensifying its channel development endeavors, Intex is also betting big on conducting a lot of channel programs of late that provided the vendor with an opportunity to get closer to its resellers and dealers. Recently, the company organized a ‘Distribution Excellence Training Program' at Khandala, which was attended by more than 25 channel partners of Mumbai and its suburbs.

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