Intex Enhances Brand Presence In Andhra Pradesh

Intex has roped in Mahesh Babu, Tollywood actor, as Brand Ambassador for AP & Telangana region for its Intex Aqua range of phones. The trendsetter mobile has a market operating price of Rs 9,444.

With celebrity endorsements and the expansion of its dealership network and product portfolio, the firm is targeting sales of Rs. 1,500 crore in the South in this financial year from Rs. 400 crore last year.

The firm, which gets 43 per cent of its revenues from its mobile business in the North, is setting up a Rs. 1,000-crore manufacturing facility in Noida. It would invest Rs. 500 crore on research and development to enhance the product portfolio, Keshav Bansal, Director of Intex Technologies, said.

The Telugu superstar has been signed for 1 year. During this period, Mahesh will be seen in the company’s television commercials besides being the face of the company on a series of brand activities.

“It is indeed a pleasure to be associated with a brand like Intex, which has everything which a consumer can ask for – substance, style and value. The audience in India is constantly evolving and people are increasingly showing more appreciation for intrinsic value in the things they are subjected to. With its performance in the recent past, I strongly believe Intex has struck the right chords with masses and I am happy to further strengthen Intex’s connect with masses especially in Andhra Pradesh,” said Mahesh Babu.

Keshav Bansal, Director, Intex Technologies said, “I am confident that his connect with the state’s audience, especially the youth will take brand Intex to pole position in Andhra Pradesh .”

A special feature making the smartphone a trendsetter is the HotKnot. With this feature, one can share photos, movies, videos et al by simply taking the Aqua Trend screen closer to the screen of the other mobile and the sharing process is ON. Not only this, you can now operate your phone with simple hand gestures with the Air shuffle feature. Feature-rich Aqua Trend comes with a 1-year screen breakage warranty and a complementary smart or sensor-based flip cover. The Stylish Aqua trend is available in four colors - Champagne, Silver, Gray and Black.