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Internet traffic to quadruple by 2015: Cisco

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DQW Bureau
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Considering

the momentum of the growth of Internet use, the total global Internet

traffic will quadruple by 2015, says Cisco. The company's fifth

annual Visual Networking Index Forecast, predicted almost 3 bn

people, which would be more than 40% of the world population by 2015,

will be using the Internet and the traffic will grow to 966 exabytes

per year. The study also said there will be 15 bn network-connected

devices, about two per person worldwide.

We are

indeed on the threshold of the 'zettabyte era',” said Suraj Shetty,

VP, Cisco, who wrote a blog on the study. The study also said that by

2015, the traffic equivalent of all the movies ever made will cross

the Internet every 5 minutes, and 1 mn minutes of video content will

cross the global network every second.

It said

global IP traffic would hit 80.5 exabytes per month by 2015, up from

20.2 exabytes per month in 2010, and that the Asia Pacific region

would generate the most IP traffic by 2015 at 24.1 exabytes per month

thus surpassing the North America region. The Middle East and Africa

are expected to be the fastest-growing regions for IP traffic during

the period.

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Wi-Fi to

surpass broadband

Cisco also

predicted that Wi-Fi traffic, connecting devices including tablets,

would surpass fixed broadband traffic in 2015. “The explosive

growth in Internet data traffic, especially video, creates an

opportunity for optimizing and monetizing visual, virtual and mobile

Internet experiences,” added Shetty.

PCs,

Tablets, smartphones

While PCs

generated 97% of consumer Internet traffic last year, the share would

drop to 87% in the next four years as more people turn to

smartphones, Tablets, and Web-enabled televisions, the study said.

Online video traffic, including data rich 3-D and HD transmissions,

was projected to be 14 times greater in 2015 compared to last year.

Mobile data traffic was expected to increase by a magnitude of 26

times in the same period.

According to

Cisco, there are four things that drive this rapid growth-increase

in connected devices such as Tablets and smartphones, greater number

of Internet users, faster broadband speed, with average fixed

broadband speed hitting 28 Mbps by 2015, and the growth in video

content, which would account for 1 mn minutes of Internet traffic

every second by 2015.

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