Intels' Haswell processor to drive intuitive computing

This new processors has made enhancement to the company's long battery life, graphics and overall performance

New Update

With the launch of its 4th generation Core processor based on Haswell architecture, which is successor to Ivy Bridge processors, Intel claims the new innovation in the chip will drive more IT penetration and make computing more intuitive.


This new processors has made enhancement to its long battery life, graphics and overall performance.

However, it is more power efficient and offers better battery life, something that should help Intel take on the popularity of tablets in the market. Intel said that Haswell processor in laptops deliver up to 50 per cent increase in battery life in active workloads over the previous generation.

Additionally, Haswell would encourage PC makers, content and application providers to bring out more innovations in terms of touch, gestures and voice enabled various form factors. Ultimately, it will also bridge literacy and age barrier.


According to Sandeep Aurora, director, sales and marketing group, South Asia, Intel Technology India, "Nowadays, computing is becoming more and more intuitive. Haswell would appeal to first time buyers, who do not know how to use technology. We believe, India is all set to see the paradigm shift in the use of technology which would be more easy with the support of touch based devices.

The company added that due to its power efficiency, Haswell will enable manufacturers like Acer, Lenovo, Dell and HP to create thinner and lighter 2-in-1 devices that could also serve as tablets cum laptops.

While talking about the OEMs partnership, Debjani Ghosh, MD, Intel South Asia said, "My believe is real work starts now, it took over the 12-15 months to bring this product in the market. We have lot to more do to make Haswell processor more pervasive. We have partnered with OEMs, ISVs and content providers, they all have pledged to innovate to change the game that what we are trying to meet the emerging needs of the users. We will see in few months more innovations in the area of perceptual computing. Its not too far when devices will not only respond to touch but will respond to gestures and voices."


Speaking on the trend of intuitive computing, Abhinav Aggarwal of Trutech said, "Our latest solution fluid motion provides complete gestures recognition platform. We feel with Hasweel it would allow next level of computing experience."

In the view of PC makers, the 4th gen processors will open up opportunities for different usage scenario as perceptual computing is integrated in Haswell, it bring new lease of life to the devices.

"At Acer, we are augmenting the touch enables devices as its a future to go. In computing device once the pricing of touch enabled devices starts dropping, currently the price gap between touch panel and non touch panel is close to USD 60-70. But as more players are bringing innovations this gap will be reduced," added S Rajendran, chief marketing officer, Acer India.

Meanwhile, Haswell will be offering new avenues to the desktop assemblers. Aurora of Intel said, "The new processor will allow DIY market to grow All- in- one desktops and other form factors. As we have not seen the assemblers are making tablet locally, but we are in the planning stage of creating Intel' tablets program for our partners."