Intel's rural, environment friendly projects-dust-resistant PC and the
one that can run on car batteries-have reportedly reached a critical stage,
with the pilot now live in places in India. Over the past year, Intel has
carried out extensive research in rural India; held talks with the govern-ment,
policy makers, and OEMs to understand what will trigger the adoption of PCs.
Based on this, it has defined a platform for rural India and subsequently
arrived at the solutions.
While people in villages have been buying PCs, there is no great penetration
to speak of. Availability of power is a genuine problem. Intel, it is known, is
now working with the OEMs and providing them with the solutions to productionize
these PCs. For the record, the world's largest chip maker has played a part in
all the sub-10,000 PCs launched in India so far, apart from the Mobilis by
Intel had earlier announced localized platform solutions for China: a
learning PC, and a solution for Internet cafÃ©s in China and Brazil. But Intel
usually follows an approach, wherein its products can be re-used in other
markets, in their entirety or as subcomponents. Intel is reportedly evaluating
the relevance of these solutions to India. The home learning PC was created to
allow daily usage and allowing kids to learn the Chinese script. Therefore,
these programs will need further localization for a re-launch in India.