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Intel annual channel event in APAC'

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DQW Bureau
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Kicking off Intel's annual channel conference in APAC, Navin Shenoy, VP-Sales

and Marketing, Intel and GM-APAC said, “The channel represents 35 percent of our

business in APAC. We want to give back to our customers by continuing to deliver

the industry's most compelling value propositions for the channel and helping

our partners grow their businesses in 2008.”

Tom Rampone, VP-Sales and Marketing Group and GM, Channel Platforms Group,

and Steve Dallman, VP-Sales and Marketing Group and GM, Reseller Channel

Organization also attended the event. Reinforcing Intel's 45nm high-K transistor

technology as the cornerstone of opportunity, they both encouraged channel

partners to embrace new technologies such as Intel's latest mobile motherboards

that extend its channel mobile initiative, and the newly introduced desktop

motherboards.

Energized by the spread of wireless technology and the growing popularity of

mobile computing, Dallman rallied the channel to get ready for Intel Centrino 2

processor technology platform, previously codenamed Montevina and is expected to

be available for users in June 2008.

Saying that mobility is a huge opportunity for the channel, Dallman announced

Rich Creek 2, the codename for a new mobile motherboard form factor

specification. Rich Creek 2 products will be rolled out in a phased approach

starting with select local integrators, local OEMs and original design

manufacturers in several barebone and complete notebook configurations.

Intel also launched three new desktop motherboards -the Intel Desktop Board

DX48BT2 Extreme Series (formerly codenamed 'Bone Trail 2'), the Intel Desktop

Board DG35EC Classic Series and the Intel Desktop Board D945GCLF Essential

Series (formerly codenamed 'Little Falls') aimed at the extreme gamer, the

mainstream multi-media user, and the entry-level PC user.

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