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Intel annual channel event in APAC'

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DQW Bureau
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Kicking off Intel's annual channel conference in APAC, Navin Shenoy, VP-Sales
and Marketing, Intel and GM-APAC said, “The channel represents 35 percent of our
business in APAC. We want to give back to our customers by continuing to deliver
the industry's most compelling value propositions for the channel and helping
our partners grow their businesses in 2008.”

Tom Rampone, VP-Sales and Marketing Group and GM, Channel Platforms Group,
and Steve Dallman, VP-Sales and Marketing Group and GM, Reseller Channel
Organization also attended the event. Reinforcing Intel's 45nm high-K transistor
technology as the cornerstone of opportunity, they both encouraged channel
partners to embrace new technologies such as Intel's latest mobile motherboards
that extend its channel mobile initiative, and the newly introduced desktop
motherboards.

Energized by the spread of wireless technology and the growing popularity of
mobile computing, Dallman rallied the channel to get ready for Intel Centrino 2
processor technology platform, previously codenamed Montevina and is expected to
be available for users in June 2008.

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Saying that mobility is a huge opportunity for the channel, Dallman announced
Rich Creek 2, the codename for a new mobile motherboard form factor
specification. Rich Creek 2 products will be rolled out in a phased approach
starting with select local integrators, local OEMs and original design
manufacturers in several barebone and complete notebook configurations.

Intel also launched three new desktop motherboards -the Intel Desktop Board
DX48BT2 Extreme Series (formerly codenamed 'Bone Trail 2'), the Intel Desktop
Board DG35EC Classic Series and the Intel Desktop Board D945GCLF Essential
Series (formerly codenamed 'Little Falls') aimed at the extreme gamer, the
mainstream multi-media user, and the entry-level PC user.

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