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Intel India and BSNL has announced the
launch of an all new initiative called 'Meri Manzil Mera Pehela
Kadam' where the two companies have come together with a common
purpose of making personal computers and broadband easily accessible
and available to the masses.
Sivakumar, MD-Sales and Marketing
Group, Intel (South Asia), said, “Intel has always believed that
the Internet is capable of transforming lives and the future of our
country. We have been working steadily with our partners to provide a
slew of affordable computing devices with the Intel Atom processors
to enable easy access to the Internet. Intel believes that th
WiMAX
broadband technology can help bridge the digital divide
in India and is certain that with this initiative we will make it
easy for people to own their first PC and explore the Internet
thereby bringing about a positive change in their lives.”
Talking about this initiative
Aggarwal,
Director-Consumer Mobility, BSNL said, “The Internet is
fast emerging as a defining step in education, communication,
business and entertainment. Through our host of connectivity
solutions and partnership with Intel we aim to create awareness
amongst citizens on the benefits of Internet and what it can enable.
We are working closely with Intel to accelerate WiMAX broadband
connectivity across India with the aim of bridging digital divide and
extend the benefits of technology to millions of Indians.”
Intel and BSNL's go-to-market
initiative will cover rural locations across the length and breadth
of the nation over the next few months. This program will cover the
entire spectrum of connectivity solutions from BSNL and range of
devices based on Intel processors including the Intel Atom
Processor-based netbooks and nettops. The demo kiosks 'Darpan'
was on display at the Convergence India Show at Pragati Maidan in New
Delhi.