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Inspan becomes Creative disti

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DQW Bureau
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Chennai-based distribution house Inspan Infotech has signed up with Creative
as national distributor for its complete range of products. Inspan has been
appointed as the third national distributor for Creative in addition to Compuage
Infocom and Cyberstar Infocom.

"Creative is a leading brand and carries quality products. There is a
huge market potential for its products and we are looking at increasing its
overall marketshare, rather than fighting it out with our counterparts for a
share in the already existing pie," said Sudhir S, MD, Inspan.

Inspan will distribute Creative products including speakers, home theatre
solutions, digicams, MP3 players, keyboard, mouse and webcam, among others. This
move will also help it make a foray into the lifestyle product segment in a big
way. "The Creative tie-up is just a starting a point and we want to add
more products from several leading brands in this segment," Sudhir noted.

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The company is expecting to do more than Rs 35 crore of business from
Creative products alone in a year. The vendor's speakers and MP3 players will
lead the pack, while other products are expected to contribute significantly.
"Today, the PC has become more of an entertainment product, than just an
intelligent machine," opined Sudhir.

Inspan has appointed an exclusive product manager for Creative. It is
presently reaching out to 1,500 channel partners across the country, through 17
regional offices across the country. Recently, it tied-up with BenQ for
keyboards and mouse, while adding Mercury range of monitors and optical drives.

The company is working towards providing complete solution for system
integrators. Currently, it offers products such as monitors, motherboards,
cabinets, speakers, laptops, TV tuner cards, hi-end memory, UPS, optical drives
and digicams from Mercury; processors from AMD; floppy disc drives from Mitsumi;
keyboards and mice from BenQ and memory from TA (Celetron).

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DQW News Bureau

Chennai

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