Innovative Computech is the new kid on the block

Distribution veteran GS Paul's new venture will focus on the
networking market

After being in hibernation for the last couple of months, GS
Paul, a veteran of the Indian IT distribution industry, has surfaced with a
brand new venture called Innovative Computech. This venture aims to grab a big
slice of the distribution market.

To start with, the company has tied up with Nexans and Accton to
target India's active and passive networking market. Though at a nascent
stage, it is confident of the market potential and believes that it can deliver
good results within the near future.

As a beginning, Innovative together with Nexans and Acc-ton, is
going to organize semi-nars for making the channel community aware about the
latest technological products. Elaborated Hemant Prabhakar, Country Manager,
Nexans, "Not only just awareness, we are also giving certification to our
channel partners. This is a free practice that we have initiated. In Delhi we
are planning to certify around 25 partners as Nexans certified partners."

Added Sanjay Kaul, Country Manager, Accton, "We have just
entered in India through Innovative Computech. This tie up is for Edge Core
product range from Accton. Edge is a new product range that we have recently
introduced globally." Talking about the market potential for Accton in
India, he said, "In India, vendors are very limited for the enterprise
segment, but we expect good growth while focusing on this segment. Around 40
percent of total networking market is from the enterprise segment, and that is
our area of interest. We hope to expand in this area along with our partner-Innovative."

Talking about the strategy for the Indian market, Paul, who is
the MD and CEO of Innovative Computech, said, "Since we are new in the
market, we are aggressively working on having a wide network of channel partners
in place. Right now we have our direct presence in three metro cities of India-New
Delhi, Mumbai and Bangalore. But within six to eight months, we expect to
increase this number to 14, covering all the major cities. In terms of numbers,
we hope to have 50 partners in the three cities, in the first phase."

Elaborating on the verticals focussed by the two vendors, he
said, "For the product range of Nexans, we are targeting business verticals
like system integrators and box movers. We are extremely hopeful of attaining
the leading position for Nexans in India by 2006. And for Accton, we are target-ing
the enterprise segment."

DQW News Bureau

New Delhi