Initiative to boost business

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resellers
are following the steps of vendor companies to meet
the needs and profit targets to motivate small resellers. M Selvaraj
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PC World set out the
scheme for the local resellers registered with P style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">C
World to attain a target, and then took them on a foreign
trip.

“The real market comes
from the small town dealers, where vendors do not connect directly,
and in a majority we grow with the help of these dealers. The scheme
was formulated and with variable slabs we fixed the target. It helped
to grow my business as well as theirs with a motivation,” said
Selvaraj.

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World, which is 20 years old in the IT business wit style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">h
a
turnover of Rs 30 crore has created a niche in the market.
The company was instrumental in channelizing the idea and did a
business of Rs 2 crore with this scheme. “We targeted fast moving
products li style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">ke
HP, Samsung
laptops and LG monitors amongst others. The scheme was set out
for 3 months in January, February and March, 2011. After the
analysis, we took 23 partners who achieved the target to Malaysia. We
got some back-end support from vendors and we added our margins to
sponsor the trip,” added Selvaraj.

“That initiative by PC
World actually motivated us to work hard in the interiors of Madurai.
We look forward to more such schemes for more business,” said K
Chandrashekharan, proprietor of KCS Computers, Madurai.

“Since we
do not have direct contact with the vendors, PC World gives us great
motivation to work,” said Venkatesh of Sivabalaji Peripherals,
Madurai.