Ingram Micro sets up PC-making unit at Pondy

Ingram Micro India (IMIPL), a subsidiary of Ingram Micro Inc USA, a global distributor of technology products and services, has inaugurated a new integration center at Pondichery for its own brand - MAGIX, a custom built PC with a guarantee of world class components at extremely competitive prices. 

Magix PC's are built around the Vesta Platform. Vesta is the brand under which Ingram Micro had launched its component business over a year ago. 

The integration facility is ISO 9002 certified and in addition, the PCs are Microsoft certified and also have a Type Approval Test certification from Electronic Testing and Development Center (ETDC) as per the Bureau of Indian Standards. 

Inaugurating the new integration center for Magix, NY Prasad, Chief Operating Officer, IMIPL, said, "Magix is a significant white box initiative to address the needs of resellers and customers in Tier II & III category cities who continue to be dependant on the assembled PC market. As a global company we bring with us world class integration standards. It is this stamp of quality assurance that Ingram Micro would like to endorse to the users of Magix PC's. The combination of quality, performance, reliability, price and nation-wide presence are adequately backed by top of the line warranty support."

Lexmark appoints Ingram as partner

As part of the implementation of the Lexmark International India operation, Lexmark has appointed Ingram Micro India Pvt Ltd as its national distributor for consumer inkjets, All-In-One Print Centers, SME laser printers and the consumable product range.

Under the new arrangement, Ingram Micro will focus on the distribution of Lexmark's high volume products with the objective of making these products highly accessible across India.

Fran Duggan, GM (Indian Sub-Continent), Lexmark International (India), said, "Our aim has been to create a strong and focused national distribution network which will allow us to support an extensive reseller network. Our agreement with Ingram Micro complements our existing distribution strategy, and will ensure that we have a wider reach across the country. We are continuing to talk to potential distribution partners around India to ensure we have a presence in all key markets, thus ensuring easy access to our products."

Pradip G Kamath, Vice President Marketing, Ingram Micro India, said, "This association with Lexmark is in keeping with our stated objective of continuously adding new products to provide our valued channel partners with a wider selection of products to support their profitable growth".