India all set to shop for safety products online

With product quality and safety gaining more importance among consumers in the country, the need for availability of safety products online has become an essential need for people. According to a report based on a survey conducted by TUV SUV, a global testing, inspection and certification company in 2013, an average of 87% of people said their purchase of products online will increase if the product sold online has a product safety certification.

An upcoming shopping portal, SafetyKart.com is one of the first online stores to sell products related with safety. The aim of the store is to bring oppurtunity to people to access the safety products online especially for children, women and home safety without looking for it on streets.

Speaking to The DQ Week, Harshal Agarwal, CEO, Safetykart.com, said: "SafetyKart operates on an Inventory based e-commerce business model. We source high quality safety and security products from the best brands all over the world and make it easily accessible to the Indian Community via Online shopping."

Explaining further on the business plans of the SafetyKart.com, "We focus on two fronts; first is generating awareness about safety as a pro-active concept by educating and engaging our community. Reaching out to them through Social Media Channels and being prominently reachable on the Search Engines is a priority."

"Secondly, the focus is on services too. It means from finding and sourcing the best safety products to streamlining our operations in order to provide the shortest delivery times for our customers to optimizing our website for better functionality and ease of use", Agarwal added.

SafetyKart.com attracts its consumers by creating the visibility factor through ranking high in Google Search engines, advertising through Google and Facebooks ads and partnering up relevant communities to reach target audience, for whenever and wherever they are looking for products. They also create awareness by putting content in the form of articles or posts to educate and give out a lot of free information to the engage people.

Asked about the credibility of their products, Agarwal says, "The products we offer on Safetykart are all sourced from reputed brands with a long history of credibility. For instance, Pelican Products from USA, carry a Lifetime Guarantee of excellence and Child Safety Products from Nuby, Mothercare and Chicco are all reputed brands with strict Quality Control."

"In essence, we cherry pick products which have undergone rigorous testing and certifications to ensure Quality Control and Performance Delivery," he added.

Agarwal also pointed out that the kind of diversity India represents, safety should be considered with the utmost regard and importance. High population, low literacy rate and high poverty make a very urgent case for the need of safety in almost all walks of life.