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According
to
the recent survey conducted by McAfee regarding the usage of Web
2.0 adoption at workplace, India leads the adoption of Web 2.0 for IT
solutions. The survey was conducted in 17 countries and more than 75
percent of organizations reported the use of Web 2.0 solutions for
many business functions. “As
we all are aware that social networking is on the go, we found that
the popularity of social media has touched 90 percent in India,
Brazil and Spain. While talking to the vendors, we came to know that
the primary reason for adopting the social media was to create new
revenue streams and reaching out to the customers and partners. In
fact, we also found out that 68 percent of organizations that adopts
social media, creates new opportunities for their organizations,”
said Ambarish Deshpande, Director- Channel and Alliances and Mid
Market, South Asia, McAfee.
But
in this era of huge competition, it is no doubt that the
organizations are going great length to adopt new changes in order to
advertise, connect and earn valuable customer loyalty. Social
networking has come as
a huge change that many companies have started to accept it in a big
way. Though the concept is still in a nascent stage but it seems that
the solution providers are already harping onto the next big
marketing revolution taking place in the form of social media
marketing.
It is indeed true that social
media connects people from all over the world on a single platform
what really matters is the security involved in the process. Talking
about the threat involved in Web 2.0 Pavan Duggal, Cyber Law Expert
and Advocate, Supreme Court of India added, “Security is the
leading concern for Web 2.0 technologies. In fact, organizations in
India, which have seen high losses from security incidents are most
likely to budget for Web 2.0 specific security solutions. Virus and
malware functions are the most common type of security incidents.
Beyond security other factors that account for limited use of Web 2.0
in organizations include lack of demand and lack of applicability.”
to
Ambarish, organizational leaders are highly concerned with
potential threats from Web 2.0 technologies, they also worry about
the security, data integrity, employers productivity along with the
legal and technological consequences that can occur as a result of
Web 2.0 usage.
“71
percent of organizations have a workplace social media policy in
place and about 50 percent of respondents from India reported rusting
in employees to know what is in the company's best interest.”
Recently,
DQ Channels also conducted a survey related to the popularity of Web
2.0 among the solution providers. And with the kind of responses that
the solution providers have for the networking media, it is best to
say that, organizations that are yet to venture into online social
networks are seriously behind the times and missing out on lucrative
opportunities.
“All
of us would like to have a community forum and irrespective of the
locations, genders and nationalities, we are constantly connected
with one another. Our businesses can attract customers by creating
profiles, describing and also posting pictures if applicable and
making full use of all the other options made available by the social
media sites,” added Sudarshan Ranganathan of Veeras Infotek.