India overall PC sales grew by18 percent in the JAS quarter 2010

DQW Bureau

15 Nov 2010 00:00 IST

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The overall India PC
market sales touched 27.9 lakh units during the July-September 2010
quarter, recording a 27 percent YoY (July-Sept 2010 over July- Sept
2009) and an 18 percent QoQ (July- Sept 2010 over April-June 2010)
increase, according to a Q3, 2010 PC industry tracker, by the IT
intelligence firm IDC. Desktop PC sales accounted for nearly 60
percent of total PC sales at 16.7 lakh units, representing a 15
percent increase YoY. The sales of Notebook computers grew at 52
percent YoY, to cross 11.1 lakh units for the quarter.

“The July-September
quarter reflected a sales growth, driven by both the consumer and
commercial segment. A double-digit sequential growth of 18 percent in
overall India PC sales in Q3, 2010, points to the strength of the
economic recovery and an increasingly positive consumer sentiment,”
stated Anirban Banerjee, Associate VP-Research, IDC India.

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Table 1: India PC
Sales (lakh of units) by Form Factor* and Growth Trends: July-Sept
2010 vs. April-June 2010 and July-Sept2010 vs. July-Sept 2009

lang="en-US"> Form Factor	style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.02in 0.02in 0.02in 0in;" lang="en-US"> Q3, 2009 (Jul-Sep 2009)	style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.02in 0.02in 0.02in 0in;" lang="en-US"> Q2, 2010 (Apr-Jun 2010)	style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.04in 0.04in 0.04in 0in;" lang="en-US"> Q3, 2010 (Jul-Sep 2010)	style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.02in 0.02in 0.02in 0in; margin-bottom: 0.2in;" lang="en-US"> Growth style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.02in 0.02in 0.02in 0in;" lang="en-US"> (Q3, 2010 over Q2, 2010)	style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.04in 0.04in 0.04in 0in; margin-bottom: 0.2in;" lang="en-US"> Growth style="border-style: solid solid solid none; border-color: rgb(0, 0, 0) rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0.04in 0.04in 0.04in 0in;" lang="en-US"> (Q3, 2010 over Q3, 2009)
style="border-style: none solid solid; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0); border-width: medium 1pt 1pt; padding: 0in 0.04in 0.02in;" lang="en-US"> Desktop PCs	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 14.6	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 15.6	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 16.7	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 7 percent	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 15 percent
style="border-style: none solid solid; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0); border-width: medium 1pt 1pt; padding: 0in 0.04in 0.02in;" lang="en-US"> Notebook PCs	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 7.3	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 8.1	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 11.1	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 38 percent	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 52 percent
style="border-style: none solid solid; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0); border-width: medium 1pt 1pt; padding: 0in 0.04in 0.02in;" lang="en-US"> Total PC	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 21.9	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 23.7	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 27.9	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.02in 0.02in 0in;" lang="en-US"> 18 percent	style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(0, 0, 0) rgb(0, 0, 0) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 0.04in 0.04in 0in;" lang="en-US"> 27 percent

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*
Source: face="Arial">IDC's
India Quarterly PC Tracker, Q3, 2010, November 2010

In the overall PC
(Notebooks and Desktops combined) market, Dell retained the market
leadership with an increased market share of 16.7 percent, while both
HP (13.7 percent) and Acer (10.6 percent) retained the second and
third spots respectively, albeit with reduced market shares. In terms
of desktop PC
sales, Dell clinched the top position in the India PC market for the
first time with a share of 9.8 percent, followed by HP and Acer in
second and third spots respectively during Q3, 2010, says the
quarterly IDC study. For the notebook PCs, Dell retained its top
position with a market share of 27 percent in Q3, 2010; HP and Acer
remained at the second and third places, respectively. “Large
enterprises
responded to the improving global economic cues by ramping up IT
infrastructure spending, resulting in an overall improved traction,
particularly for desktop PCs. With the momentum likely to continue in
Q4, 2010, release of revised rate contracts for government sector
buying should further bolster the prospects of the commercial PC
segment,” stated Sumanta Mukherjee, Lead PC Analyst, IDC India. He
further added, “Launch of multi-colour models, complemented with
aggressive promotions and discounted bundling schemes augmented
consumer PC spend, especially in the portables segment.”

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