"India market has matured and has become sizable when it comes to laptop accessories"

The accessories market is
estimated to be over 15 million dollars (US figures ). Portable mouse
will continue to enjoy an upward consumption trend. Privacy screens
have great health benefits and offers good privacy while working in
public places but it is still not popular in the Indian market. The
other emerging trends are mostly seen on the cooling solutions with
laptops. Users will look for chill mats which can offer excellent
cooling to your laptops and protect your thighs from heating up.
Wireless Presenters are another significant category where Targus is
the largest vendor in the world with more people getting into
professional presentations.

India market has matured
and has become sizable when it comes to laptop accessories. The
traction for all kind of accessories, especially functional backpacks
has gone up, other digital accessories which enhances mobility is
seeing good demand. We offer an excellent range of carrying solutions
covering backpacks, sleeves, top loaders, ladies cases and messenger
bags. On the accessories front, Targus has products under every
possible category namely physical security, input (mouse, wireless
presenters and keypads), privacy screens, USB hubs, multimedia
headsets, travel power adapters, universal chargers, and ergonomic
cooling products. We will be launching feature rich backpacks, laptop
sleeves, chill mats for gamers, slew of iPad/tablet accessories and
cases in the coming months. Indian market is still significantly
driven by free bundling from respective laptop OEM brands but is
likely to change as the market matures and customers become more
discerning like the developed markets. The growth has been rather
moderate in accessories business which is purely driven by laptop
sales.

On the challenging front,
high import duties will keep the prices relatively higher than
international markets. Diverse market with diverse customer
preferences makes it a big challenge to market our products in a way
that will connect well with the customers. Consumers want products
that are portable, travel friendly and light! With the market
maturing, penetration of our products in the market will increase
four folds as customers will start looking for great value than
price.