India is the SW Asia HQ for Samsung now

KS Kim takes over as President & CEO

Samsung Electronics has announced a shift in the management structure in Asia
as it readies for growth in the region. Under the new regional structure, India,
which was previously under Samsung South East (SE), will now be the hub for
Samsung South West Asia, covering all SAARC markets excluding Pakistan.

Kwang Soo Kim has been appointed as the first President and CEO of Samsung SW
Asia. He will also function as the MD of Samsung India Electronics Ltd. Kim was
the President and CEO of Samsung SE Asia prior to his current assignment and has
worked in India for three years between 1998-2001 as the MD of Samsung India.
Kim took over the charges at a ceremony held at the Samsung corporate office in
NOIDA.

"India has been identified as one of our six global strategic markets
and South West Asia is poised to play an increasingly bigger role in Samsung’s
global business in the near future. That is the reason for India being made the
regional headquarters for Samsung’s SW Asia operations," stated Kim after
assuming charge as regional President and CEO.

"I am happy to be back in this very unique business environment, leading
a region that has consistently been showing strong business growth for Samsung.
My goal is to make Samsung India the greatest company by the year 2006, a
company that is firmly rooted in India, contributing to the Indian economy.
Growing even as it consolidates its positions in the Indian market as a digital
technology leader," he added.

With a clear thrust on high-value products across consumer electronics, home
appliances, IT and telecom products, focus on select markets, sales and service,
Kim expects Samsung SW Asia HQ to triple its sales turnover by the year 2006.

DQW News Bureau

New Delhi