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India, a subsidiary of Imation,
has announced its plans to further its reach and distribution network
in the country through appointment of Redington India as its national
distributor besides neoteric informatique. Imation will expand its
existing reach through Redington's extensive network of over 18,700
channel partners across the country including value-added resellers
(VARs), system integrators, (SIs), corporate partners, retailers and
other channel categories. Redington India has branch offices, sales
and service centers and warehouses all over India thereby reaching
out to customers even in remote locations.
According to Kiran S Nair, Country
Leader, Imation India, “We are delighted to appoint Redington India
as our national distributor. Apart from metros and big cities, the
demand from B and C class cities is on an incessant swell as the
rapid development they've been witnessing lately has had a positive
impact on their technology awareness, education, adoption and usage
levels. Since Redington has its presence in all market territories,
this tie-up shall be of help as far as our distribution and channel
objectives are concerned. We expect service support and supply chain
management facilities from our national distributor and Redington
India qualifies well on both these aspects.” “All Imation products
owing to their
premium quality have decent traction and high acceptance. With our
solution-centric approach, we at Redington India are determined to
further Imation's reach in the channel and market. For us, it shall
be a diversification of our product portfolio for the channel
community as well,” said JK Senapati, Head SBU, Redington India.
According to Brian J Plummer, VP-South
Asia, Imation Corporation, “Expanding the channel partner base and
further strengthening the network is one of our key agendas this year
and we are eager to work with a national distributor that brings not
just domain expertise but also a pan-India footprint. We firmly
believe that this tie-up shall further boost our business. We look
forward to a mutually beneficial relationship with Redington India.”
Imation is also the exclusive licensee of the TDK Life on Record
brand, one of the world's leading recording media brands. Redington
India shall sell Imation and TDK Life on Record's entire range of
products including optical storage products like CD-R, CD-RW and DVD;
external hard disk drives; flash drives and flash cards; accessories
like mouse and headsets; and tape products.