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Ignorance takes the better of channel community

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DQW Bureau
New Update



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Rules have never been important in a country like ours. It has always been
flouted with the utmost impunity. So it comes as no surprise when one sees boxes
with the usual stickers identifying the prouct, missing.

Commented Keshav Madhav, Director, Vidur & Co, "According to the
rules, an imported box should have the MRP (inclusive of all taxes), month of
import and the importers name and address. But in Nehru Place we see a whole lot
of companies selling products with-out these necessary stickers. It’s being
done openly."

But what pains him is to see innocent people getting duped. Most of these
small dealers are unaware of the rules and don’t know that such stickers are
required by law.

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A few weeks back, when some people were caught, they claimed that they were
unaware of the rules. Most people in the market also agree that small time
resellers most of the time, have no idea about the rules and norms and
therefore, get into trouble with the law. While some also agree that authorities
too maybe involved in such activities.

Some of these products sold without the stickers are sometimes smuggled and
sold in the market less than the original price, causing a dent in the
bottomlines of the genuine dealers.

Madhav recounted an incident where one of his own products was sold without
the name but as they were genuine and had nothing to hide they came out clean.

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Though the busi-ness thrives in the market the authori-ties most of the time
turn a blind eye to it. And sometimes the culprit and the law are in hand and
glove, that’s why most of the time culprits go scot-free.

"I have heard people being challaned and most of them claiming
unawareness on the policy. There might be cases when the reseller doesn’t want
to reveal the importer, that’s why they deliberately remove the sticker,"
commented Saurabh Nagpal, Director, Multilink Computers. He supports the fact
that it’s the unawareness among the people because of which such products are
doing the rounds of the market.

Karma Negi

New Delhi

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