IBM unveils new range of Expert Integrated Systems

IBM announced a major step forward in a new, simpler era of computing with the introduction of a new category of Expert Integrated Systems - PureSystems

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At a conference held in Mumbai, IBM announced a major step forward in a new, simpler era of computing with the introduction of a new category of "Expert Integrated Systems". The new expert integrated systems family - PureSystems - is the result of $2 billion in R&D and acquisitions over four years, an unprecedented move by IBM to integrate all IT elements, both physical and virtual states the company.


Through this new range of PureSystems family, the vendor intends to offer its customers an alternative to today's enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain. In his presentation, Alok Ohrie, Director, Systems and Technology Group, IBM India South Asia highlighted, "IT professionals face unnecessary delays and costs as they deploy, maintain and update their capabilities."

IBM had conducted a research across the globe and also on the basis of data shared by other research agencies, the company zeroed down on the fact that there is significant wastage of money, time and resources in traditional implementation. The prime challenge facing companies worldwide is the need to spend 70 percent or more of IT budgets on simple operations and maintenance, leaving little to invest in innovation. Two-thirds of corporate IT projects are delivered over budget and behind schedule, according to a recent study by IBM which also found that only one in five corporate IT departments are able to spend the majority of their IT budget on innovation.

Ohrie said, "IBM has literally embedded the technical know-how from thousands of client engagements, across dozens of industries and geographies. We have integrated our client experiences by design, not just through products, but every aspect of the client relationship now comes in-built. PureSystems is a seamless way of integrating hardware and software to instantly power-up your IT infrastructure, having to deal lesser with managing it."


Also, speaking on this occasion was Pradeep Nair, Director, Software Group, IBM India and South Asia. He primarily showcased the new products ranges and its benefits. Nair said, "This range of our products has the potential to change the way implementation and technology utilization is done. It is indeed the next step of evolution for all including solution providers and vendors."

Nair also highlighted that the PureSystems range of offerings is a complete new breed of solutions and none in the industry offers such solutions. This is designed to help customers everywhere to free up time, resources and money to focus on innovation in business and its growth.


With the introduction of the new PureSystems family, IBM is unveiling three major advances that point to a new era of computing technology that will allow businesses to slash the high costs and nagging complexity associated with managing information technology.

"Scale-In" System Design: With PureSystems, IBM is introducing a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density - PureSystems can handle twice as many applications as today's technology, doubling the computing power per square foot of data center space. For example, PureSystems can go from its single shipping crate to being up and running in one-third the time of today's technology. It can cut in half the time and expense devoted to systems management, while it makes unplanned outages a thing of the past - slashing them 98%.

Patterns of Expertise: For the first time, IBM is embedding unmatched technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.

Cloud Ready integration: Out of the box, all PureSystems family members are built for the cloud, enabling corporations to instantly create private, self-service cloud offerings that can scale up and down automatically.

The first two models of the family - PureFlex System and PureApplication System - start shipping to customers this quarter. PureSystems support POWER processors and Intel processors and are priced starting at $100,000.

Credit-qualified clients that elect financing can see immediate benefits with PureSystems while deferring their first payment for 90 days. Flexible financing options provided by IBM Global Financing make it simple for clients to acquire PureSystems, while enabling them to manage budgets more easily with predictable payments. IBM Global Asset Recovery Services can buy back servers, including those made by HP and Oracle, for clients migrating to IBM PureSystem.

This also opens new opportunities for solution provider and integrators. Nair said, "With this range of products, the partners will now have to evolve and instead of being mere implementers, this solutions provides an opportunity to innovate on the solutions front and we intend to promote this cause."