IBM to acquire RedPill Solutions

IBM announced an agreement to acquire the business of RedPill Solutions of
Singapore. RedPill provides advanced customer analytics services to businesses
in industries such as financial services, telecommunications, technology and
hospitality.

RedPill's data models and expertise, developed through the successful
execution of multiple analytics projects, would enhance IBM's current work to
improve the speed and quality of clients' business decisions.

Analytics services are also an integral part of IBM's Smarter Planet
strategy, which helps companies turn information into a strategic asset, makes
smarter business decisions and better understand the outcomes of those
decisions.

The transaction further enhances IBM's consumer marketing and risk management
capabilities in the previously mentioned industries.

“Our growth roadmap highlights analytics as a core element of Managed
Business Process Services,” said Randy Walker, GM-MBPS Growth Markets, IBM.

He added that RedPill has strong capabilities in research and analytical
services in key growth markets that would enhance IBM's analytics services
offerings.

“Analytics capability is now a necessity when competing in Business Process
Outsourcing deals,” said Pavan Vaish, CEO, IBM Daksh. “With this acquisition IBM
is building an advanced analytics capability that will provide a competitive
edge and differentiation-particularly in the areas of financial services and
telecommunications,” he added.

“Becoming a part of IBM will allow RedPill to leverage IBM's reach,
technology prowess and resources, and offer its expertise to a wider global
market,” said Suresh Shankar, CEO, RedPill.

“IBM's Smarter Planet agenda has analytics at its core, making it the
industry's most comprehensive vision for the future direction of business
analytics. We are truly excited to be a part of that vision,” he added.