IBM sets Blue Table for entry-level storage

In a bid to increase its entry-level storage business, IBM India will

leverage on its existing xSeries Intel server business. It has launched the ‘Blue

Table’ program, which will enable 100 of IBM’s 170 xSeries server partners

to sell storage solutions.

Until recently, the company’s focus was on big corporate for its storage

business. However, with the storage solutions business showing huge growth

potential in the country, IBM will promote tape libraries, servers and SAN

products in the SMB segment.

"Traditionally, providing storage solutions is an expertise largely

handled by SIs," said Shailesh Agarwal, Country Manager (Storage

Solutions), IBM India. "However, the ‘Blue Table’ initiative will

enable resellers to sell storage solutions to small business with ease," he

added.

According to him, this program assures partners with a planned incentive

structure, training program for the sales force, toll-free and online helps,

along with marketing activities to promote IBM’s storage offerings– LTO

Tapes - 3580/3581 (both G1 and G2), FAStT200/FAStT600 and media (100 GB, 200 GB

- normal and barcoded cartridges).

As part of its marketing activities, the company will conduct roadshows for

its channel partners in metro cities, which will soon be extended to small

cities as well.

Nelson Johny


Mumbai


(CyberMedia News Service)