IBM rolls out Channel Yatra

The event, covering 8 cities, aims to strengthen partner ecosystem in India

DQW Bureau
New Update

IBM recently rolled out Channel Yatra in Delhi and Mumbai, a new initiative to strengthen its engagement with partners, highlighting the solutions-centric approach to enable partners deliver greater value to their clients. Over 50 CEOs of various partner organizations celebrated the achievements of top performers from IBM business partners at the event.


IBM addressed the key concerns of partners in these cities by providing assistance in deep technical sales skills, lead generation, sales transaction progression, training and certification in order to facilitate growth. This initiative also highlighted the solution-in-a-box approach to enable Business Partners on value sale and customized solutions. These include solutions like VDI-In-a-Box, High Capacity CCTV Solution, AIX Scholar Program, DataCenter-in-a-Box and Compiler Server for Developers among others. IBM hardware optimized for 15 such sales plays were one of the key highlights of this initiative.

The event also helped business partners to discover collaborative ways to work with IBM, tap into IBM's technology resources for better product positioning as well as benefit from various incentives that are in store. IBM's offering for Business Partners in the areas of cloud computing, business analytics and Smarter Planet solutions were also among the key focus areas.

"As our clients strive to grow their businesses, they are looking to enable business improvement initiatives in cost and operating efficiencies," said Alok Ohrie, VP, systems and technology group, IBM India South Asia. "With a competitive marketplace and an ever-demanding clientele, it is important that our Business Partners are well equipped to handle these requirements. Channel Yatra is a highly effective initiative that builds our Business Partner interface, optimize IBM channel marketing and enhance Business Partner incentives across the brands," he added.

The Yatra will also cover cities like Bangalore, Pune, Chennai, Hyderabad, Ahmedabad and Kolkata.