IBM debuts in cloud marketplace

IBM launched a new Cloud marketplace that brings together IBM's vast portfolio of cloud capabilities and new third-party services in a way that delivers a simple and easy experience for three key user groups within the enterprise - developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem.

The launch of IBM Cloud marketplace represents the next major step in IBM's cloud leadership. This single online destination will serve as the digital front door to cloud innovation bringing together IBM's capabilities-as-a-service and those of partners and third party vendors with the security and resiliency enterprises expect.

The marketplace offers a gateway for IBM's vast global business partner ecosystem to tap into the growing $250B cloud market opportunity, with instant access to IBM's rich intellectual capital, array of services and software capabilities and access to IBM's vast enterprise client network. For partners, IBM's cloud marketplace provides a global path to the enterprise and new opportunities to collaborate with a network of channel partners in its ecosystem to generate new revenue streams driving cloud innovation.

This marketplace will serve as a cloud innovation hub where technology meets business with hundreds of cloud services from IBM, partners and third party ecosystem. Clients can access a full suite of IBM-as-a-Service with 100 SaaS applications, IBM's Bluemix platform-as-a-service with composable services, the powerful SoftLayer infrastructure-as-a-service and third party cloud services.

IBM cloud marketplace offers an ideal environment for business partners and independent software vendors to monetize their solutions as cloud services for the enterprise, Several IBM partners including SendGrid, Zend, Redis Labs, Sonian, Flow Search Corp, Deep DB, M2Mi and Ustream have featured a wide array of cloud services on IBM marketplace for enterprise clients.

"IBM has brought together a full suite of enterprise class cloud services and software and made these solutions simple to consume and integrate, whether you are an enterprise developer or forward looking business exec," said Andi Gutmans, Zend CEO and Co-founder. "We will support the rapid delivery of our applications through the IBM Cloud marketplace, enabling millions of web and mobile developers, and many popular PHP applications to be consumed with enterprise services and service levels on the IBM Cloud."

Clients can conveniently discover, test and experience hundreds of IBM and partner enterprise-grade cloud services online that are open, scalable and secure. Content is dynamically served up by job role and service pages offer easy, intuitive access for those interested in categories such as Start-ups, Mobile, Gaming and others. .For example, an enterprise DevOps team is looking for a better way to develop new technologies to meet fast-changing needs of the business. Until now, they would have searched across the Web, looking at vendor sites to piece together solutions. They can consolidate their evaluation, immediate trial and purchasing of both IBM and third-party applications in the IBM cloud marketplace and or contact IBM directly for a purchase.