iBall, manufacturer of computer peripheral devices and mobiles, has roped in Bollywood diva Kareena Kapoor for its Andi smartphone series. The company will be soon launching a series of smartphones in different screen sizes running Android.
Speaking about the association, Sandeep Parasrampuria, director, iBall said, "Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us."
The new set of phones will be in icecream sandwich version of android and will be loaded with powerful and fast processors, high camera quality, 3G compatibility with built in GPS.
"Feels wonderful to endorse iBall, a dynamic digital products brand! iBall is known for innovation, latest technologies and superb aesthetics in its products. Hope to see they continue doing this for the Indian consumers," said Kareena.
This is not the first time iBall has signed a bollywood biggie for its products. It earlier tied-up with Bollywood superstar Hrithik Roshan for iBall Slide, its range of tablet PCs.