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iBall on expansion mode

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DQW Bureau
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Having expanded its product line by introducing iBall Lappie and iBall Baton

range of products in 2008, IT peripheral vendor iBall is now aiming at making

additions to its existing product categories. The vendor will be introducing

bluetooth headsets and bluetooth speakers for laptop and mobile users,

keyboards, wireless mouse (2.4GHz) in addition to expanding iBall Baton, its

networking category of products.

iBall has also revised the dealer prices for some of the products including

that of keyboard and mouse, on offer and have lowered it in order to boost sales

for particular market segments.

Sharing expansion plans for the company, Sandeep Parasrampuria, Director,

iBall mentioned, “We have made some tactical changes to our plans based on the

revised market conditions. We are also looking at adding 40-50 odd products to

our existing product lines. In 2008, we had registered a revenue figure of Rs

240 crore and are now aiming at Rs 300 crore which is nearly 12 percent more

that the previous year.”

iBall will also be expanding its service centers by venturing in newer

locations. Currently the vendor has as many as 45 service centers across the

country and is now planning to open around 55-60 by March 2010. These service

centers will be opened in markets like Kerala, West Bengal and UP. The vendor

has recently opened its service centers in Jodhpur and Kota in addition to

opening a branch office in Ranchi.

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