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order to grab a large chunk of market share in the India through
channel partners, Best IT World (India), that markets computer
peripherals under the popular brand, iBall has come up with a range
of new mobile phones
seven segmented categories-Shaan, Waterproof, Sleec, Flip, Posh,
Touch and Senior; each having unique characteristics.
prices of these newly launched series of mobile phones range between
Rs 1,250 to Rs 6,500. Sharing more information on the launch, Sandeep
Parasrampuria, Director, Best IT World (India) said, “Although
there are over 700 million mobile phone subscribers in India
presently, but these potential customers have different requirements
and so we have come up with special phones targeting the senior
citizens.” In the iBall mobile phones, the company has introduced
features like SOS button for senior citizens. Also, this specially
designed mobile phone includes larger fonts, amber colour and
enhanced sound.
is launching this segmented series of mobile phones in over 400
cities with 500 plus distributors across the country. Currently, Best
IT World (India)
with 1,500 partners on the board for the iBall products and claims to
touch base with more partners for the mobile phones. “iBall has
always been a channel-centric company. Channel is of utmost
importance for the company's plans. We believe in moving with
channel partners and trying to reach out to them who are specifically
interested in the mobile phones segment,” added Parasrampuria. To
increase its market share, the company is also working on 3-tier
distribution structure, which also includes B- and C-class cities. In
the coming years, iBall is planning to come up with a 'Click Scan'
device in the coming month. “Having a convention of bringing better
opportunities with superior technology to ensure better value for
money to the customer and profitability to the channel, we bring
products, which are useful to different segments, and our channel
partners are the ones, who focus on those required segments to
develop business,” said Parasrampuria.