Hynix to fight counterfeit products through legal action and education

Hynix Semiconductor Inc Korea, memory chip supplier for PCs and servers, has drawn a long-term plan to counter the threat of counter-feit Hynix products in India, which has been affecting its image and direct sales in India.

To counter this growing pro-blem, which is emanating from South East Asian countries, the company has drawn a two-fold program for Indian sub-conti-nent market, which includes taking legal actions and educa-ting and bringing awareness through sustained awareness program to popularize its gen-uine products through mass media.

BK Kim, GM (Indian sub-continent), Hynix Semicon-ductor Asia Pte Ltd in a press release said that India is one of the major market for Hynix be it memory or system IC produ-cts. All major customers both Indian and Multinational Ori-ginal Equipment Manufactures (OEM’s) including IBM, HP India Ltd, HCL, Wipro, Zenith and PCS Industries are procuring memory chips directly as well as through their authorized distribution network. Counter-feit product problem does not affect them. 

According to the company, most venerable segment is the small assemblers seg-ment, which constitutes 48 percent of the total PC market. 

Hynix has strengthened its distribution and reseller network through eSys dis-tribution and is also engaging module houses including Abacus Peripherals, Mu-mbai, MKS-ons, New Delhi and D-Link India Ltd, so that small computer asse-mblers are sup-ported with genuine Hynix memory products.

Kim added that any infor-mation on availability and the source of counterfeit Hynix product should be conveyed to its India office. The company will maintain confidentiality and will initiate suitable legal action against the offenders.

Cyber News Service