HTC takes ASP route to promote eBAP

DQW Bureau
New Update


HTC Global Services, an end-to-end eBusiness application solution provider, is taking ASP route to promote its eBAP solution well in the market. eBAP is an enterprise business application suite, which provides B2B, and B2C layers around existing product management system and helps users to make transition from traditional business to eBusiness. It is a comprehensive order management and delivery fulfillment system. "We are planning to appoint five resellers in each region such as Delhi, Hyderabad, Bangalore, Chennai and Mumbai, who are eligible to both sell as well as sign ASP contracts for eBAP," said Patrick Chettiar, General Manager - International Sales, HTC Global Services.

eBAP has rich set of features such as comprehensive shopping engine, standardized open APIs for easy integration and interface, integrated chat facility, easily configurable structure and interface to any existing ERP solution.


The company targets wide range of audience from various verticals such as FMCG, manufacturing, distribution channels, C&F and automobile, to name a few, to promote its product and services. "We have tied-up with a network infrastructure service provider for bandwidth requirements and targeting all major cities in India to promote our ASP services," he said.

The company has direct sales teams in Chennai, Bangalore and Mumbai, and planning to open two more offices in Hyderabad and Delhi shortly. "We are expanding internationally also by setting up offices in Malaysia, Dubai and UK," he added. HTC sees a large business potential for its product and services in India and abroad, and working in several new areas namely financial accounting package, human resource & pay roll, manufacturing system, apart from WAP enabling


"We will constantly expand our product line and had gone on a major recruitment drive during last calendar year for this purpose," said Chettiar. HTC plans to become 5,000 employee company by 2006 with a turnover of $ 500 million. "This year also we will be adding another 800 in our workforce," he said.

The company is negotiating with few landlords to acquire 20-40 acres of land in the cyber corridor zone in Chennai to set up a development facility. "We are planning to invest Rs 50 crore in the next three to five years," said


The company's Indian operation has registered a turnover of Rs 12 crore in the last fiscal and targets 30 percent growth in the current fiscal.