HR strategies for emerging companies

An
emerging company should share its   dreams
in the initial phase itself to motivate people to join the company before taking
professional help. New companies should frame their strategies depending upon
the various stages of startup, said Sharad Sharma, GM India and VP, Product
Operations, Symantec Corp.

After motivating people to join and forming the core team, the
entrepreneur should consider outsourcing HR functions and focus on the
startup's core competency.

Speaking on 'Effective HR Strategies for Emerging Companies' at the
Nasscom 2006: India Leadership Forum, Sharad added that the biggest advantage
for the emerging companies are that they out innovate and gives a clear roadmap
for career growth along with the organizational growth.

Any emerging company goes through several phases and the HR strategies
depend upon the stage of life the entrepreneur is going through and the time
lapsed between stages.

Also reasonable money should be offered and no specific group interest
should be allowed to hamper the interest of the company.

“The brand of the employer should be build early,” said Anita
Ramachandran, Founder and CEO, Cerebus Consultants.

“Emerging companies make a mistake by emulating the bigger ones. Instead
they should nurture talents and create strong emotional attachment, which would
help retain their employees,” opined Srinivas R Kandula, Director - HR, Sasken
Technologies.

He said that emerging companies have bigger advantages than the
established ones as they can build relationships, which is not possible in
bigger organization where the employees generally remain faceless.

Also in the emerging companies equality is ensured and growth for mental
evolution is possible. The most important thing is that emerging companies can
create dignity for their employees.

Subroto Bagchi, COO, Mind Tree Consulting, moderated the forum.

Arunima Nath Mumbai, Feb 21