HP unveils new technology

Hewlett-Packard (HP)

has unveiled a new

printing technology — Scalable Printing Technology (SPT) for the Indian

market.

The company claims that this technology delivers

groundbreaking print speeds with superior print quality and an overall lower

cost per page.

Speaking at the launch, John Solomon, Imaging and Printing

Group (IPG) supplies VP, HP Asia Pacific and Japan said, "HP has spent an

estimated 16.8 million hours of work along with a five year strategic investment

of $1.4 billion to bring this platform to the market. SPT incorporates

individual tank technology, ie each color is a separate tank. Customers who use

a lot of one color can then replace just that one tank rather than the cartridge

as a whole, thereby saving money."

He added, "With this technology the company is targeting

both the home printing and SMB segment, as SPT effectively addresses the issues

of speed, cost and ease of use for these segments. SPT is designed for

leadership in current markets and scaling to new markets. With this technology,

HP expects to expand the addressable digital printing market to 17 percent from

the current 12 percent."

The company also announced the launch of new printers based

on the SPT platform. These include the HP Photosmart 8238 Photo printer and the

HP Photosmart 3108 All-in-One. The printers feature six ink cartridges with new

HP Vivera ink formulations and a separate print head. The company claims that

the printers can print four x six-inch photos in as fast as 14 seconds. The 8238

is priced at Rs 12,999 plus taxes and the 3108 at Rs 14,000 plus taxes.

The company has also launched the HP Officejet Pro K550 color

printer series. This high volume printer is priced at Rs 7,999 plus taxes. HP

has also launched the HP ScanJet 4890 Photo Scanner, which it claims is the

world's fastest multiple image scanner.It scans multiple images into

individual files in about 10 seconds per image and also preview them

simultaneously. The scanner provides a resolution of 4800x9600 dpi and 48-bit

color. It is priced at Rs 16,999 plus taxes.

DQW News Bureau


New Delhi, Nov 22