HP targets India's $31B enterprise mobility market

In the beginning of this year IDC predicted a surge in cloud and enterprise mobility in India. Jaideep Mehta, VP and Country General Manager, IDC India said that its research and survey findings show cloud and enterprise mobility adoption is surging in the country, with SME's leading the way in Cloud and large enterprise leveraging mobility solutions. Well, the enterprise mobility market in India amounts to $ 31 billion dollar. And HP is poised to get a fair share of this massive chunk.

To be a significant game player in the burgeoning enterprise mobility market HP has collaborated with SAP's mobile platform. In its attempt to empower enterprises to easily deliver IT applications and content SAP will be providing the software services to HP's enterprise customers. HP will be providing the hardware support through its Blade System server and HP Elitepads. The service named as P Starter Pack for SAP mobile platform helps organizations quickly build, plan, secure and manage customized mobile applications according to their unique needs. "Most of the time we are building solutions after interacting with our customers and therefor it is need based", says Sudhir Rao, Chief Technologist, Enterprise Services, HP India. In addition to this HP's customers will have the option to implement the solution as a managed service in their public or private cloud, thereby minimizing up-front investment and costs while allowing the business to optimize employee productivity. Commenting on the market scenario of enterprise mobility in India, Sudhir Rao commented, "We at HP are seeing the supply chain management, RSA and the manufacturing sectors gaining a lot of traction in enterprise mobility".

This collaboration is only based within Asia and Japan, as HP first intends to weigh the customer responses generated out of it. On asking if HP is open to similar tie-ups in its enterprise mobility services, Sudhir Rao said, "We are constantly innovating our enterprise services and we will keep bringing new partnerships to enhance our solutions".

Commenting on the booming enterprise mobility market in India, Sudhir Rao said, "India's enterprise mobility market consists of $ 31 billion dollar and HP is targeting this huge opportunity". It is taking care of the cloud, security management, applications and hardware that comes with enterprise mobility. Calling it the new style of IT management Sudhir Rao said that HP is inclined to align mobile strategy to business goals.