HP's Pavilion Desktops go wireless

Hewlett-Packard India has introduced the new HP Pavilion
m7382IN model enabled with a Wireless LAN (802.11 b/g). This has been intro­duced
under the range of HP Pavilion Media Center PCs

Wireless technology can help multiple-PC households easily
share a single Internet connection. Computers within the house can share data or
resources such as a printer-all without running cables throughout the home.
Wireless technology has advanced to not only providing data connections between
computing devices but networks as well-offering complete mobility at home.

Commenting on the launch, P Krishnakumar, Country Manager
Desktops — Personal Systems Group, Hewlett Packard India Sales Pvt Ltd said,
“Enhanced with revolutionary new Avivo technology, the new HP Pavilion m7382IN
Media Center PC, can be connected wirelessly with your home entertainment
devices for digital convergence. Avivo technology creates vibrant colors, ultra
sharp images, true-to-life image reproduc­tion, and the smoothest high
definition video playback ever offered by a PC.” He also added, “This
desktop is powered by the Intel Pentium D dual core processor and will offer an
impressive processing speed to the consumer, not only for regular computing
needs but also for gaming, movies, entertainment etc.”

A TV tuner card with a remote control and creative speakers
with sub-woofer, will help transform the digital experience for users, allowing
them to watch movies and play songs in theatre-quality sound and will also
enhance the gaming experience for avid gamers. These new desk­tops are also
enabled with HP's unique Light­Scribe technology that allow users to burn
data and laser etch silk-screen quality labels on their CDs in one go.

Speaking on the marke­ting strategy to promote this
exciting new launch, Shuchi Sarkar, Head of Marketing — Personal Systems
Group, Hewlett Packard India Sales Pvt. Ltd. said, “We are targeting these
ultimate machines to the cool and hip teenage popu­lation of India.

This product will appeal to them in terms of aesthetics as
well the unique features such as LightScribe and Personal Media Drive,” she
said. She also added, “We are lining up a whole campaign for the Pavilion
desktops range, which would include a TV com­mercial, print advertising and
lots of ground level excitement” Starting at Rs 34,990, the new Pavilion range
of desktops would be available across all HP Experience Zones in the country.
HP's desktops are available through HP direct or through HP authorized
resellers.

DQW News Bureau New Delhi, March 24